Tuesday, April 21, 2015

15 Reasons Why Artists Fail And Others Succeed

By knowing what separates indie artists that succeed from artists that fail, you can avoid the pitfalls that can keep your career from moving forward! 

Work Ethic: Many artists are unwilling to do the behind the scenes work that successful artists do relentlessly. They may be waiting to be discovered. Successful artists know that you have to create your own success. They take care of business, and are willing to do whatever it takes to reach their goals.

Lack of Knowledge: Many artists are willing to do the work but don’t know what to do. Many don’t know where to start or are afraid that they will do things wrong so they don’t do anything. This includes marketing, performing, songwriting, legal issues, recording and other important facets of their careers. Successful artists do their homework and tap into experts help to guide them. They study the ins and outs of the industry. They learn to make wise decisions. Most find a mentor(s) or coach who will guide them.

Ineffective Efforts: Many artists think they are doing the right things, but for some reason they are not hitting the mark. Some of the reasons for this are that they are not doing enough, are doing the wrong things, are doing things wrong, are missing some of the pieces or do things in the wrong order. Also included in this list are the artists who do things for the wrong reasons. Many just throw everything against the wall to see what sticks. Successful artists know what to do, how to do it, when to do it, where to do it, and how to get the most from it. They plan their business out in detail, and then follow their plan religiously.

Building Relationships: Many artists do not take the time to build relationships both in the industry and with their fans. Successful artists do both, and they know how to keep and continuously deepen those relationships.

Strong Foundation: Many artists don’t build a solid foundation so their success is limited and fleeting. It also means that when opportunities arise (e.g. a YouTube video goes viral), they are not in a position to take advantage of them. Successful artists prepare for and put themselves in the way of opportunity.

Team: Many artists try to do everything themselves. This may be because they want to retain complete control, or it may be because they don’t know how to put a strong team together. Often no one wants to work with them because they don’t have anything happening. Successful artists know how to make themselves attractive to key team members. They know how to assemble a powerful team and keep them engaged.

Talent: Many artists think they are talented enough to cut through the clutter and stand out among the millions of other artists competing for the same fans. Successful artists work tirelessly at their crafts and strive to be the absolute best songwriters, performers, musicians etc. They are always looking for ways to improve, both individually and as a group.

Uniqueness: Many artists are trying to be the next ‘____’ instead of creating a sound and look all their own. Even though they may be incredibly talented, nothing about them distinguishes them from the artists they hear on the radio or the multitude of similar artists vying for attention. Successful artists know that the best way to stand out from the crowd is to be unique in as many ways as possible, and they work hard at it. They also know how to build a brand around their uniqueness.

Perseverance: Many artists quit too soon. Maybe they have had some success and so they stop doing the things that got them there. Many just get tired of wasting time, money and effort, when all the while they have started creating the kind of buzz that can lead to much bigger and better things. Successful artists refuse to give in. They are determined to figure the puzzle out. They measure the results of their efforts so they see and work to capitalize on even the smallest amounts of progress.

Image: Many artists look like amateurs. Their promo materials, if they have them are not attractive. Many either don’t have a website, or the one they have looks like it was developed by a 3 year old. Often they don’t have business cards. Many don’t dress appropriately, especially for business meetings. Successful artists know that everything about them and everything that represents them has to make them look like they are in the major leagues. They never settle for ‘good enough.’ They hire experienced graphic designers to create their online and print marketing. They dress like business people when it is appropriate. They know that their biggest competitors are doing the same!

Finances: Many artists are under-funded and so they can’t purchase the tools they need or hire the help they need. Sometimes this is a result of lack of funds to begin with. Sometimes it is because the available funds are not spent wisely. Successful artists know that they need to constantly invest and reinvest in their act. They establish a budget and stick with it. They raise capital if it is necessary, whether it comes from investors, crowd-sourcing, a loan or some sort of enterprising venture. If they are not good at managing their money, they hire someone who is. They do not let money, or the lack of it stop them.

Professionalism: Many artists act unprofessionally, or just don’t have a pleasing personality. They don’t treat others with respect. They are not on time for gigs, rehearsals, photo shoots, interviews or anything else. They are oblivious to other people’s feelings, egos, needs or desires. Successful artists always act in a professional manner. They are personable, so people want to be around them and help them succeed. They know that this is what it takes to earn the respect of their team, their fans and the industry.

Freshness: Many artists get stuck in ruts and never climb out of them, becoming stale and predictable. This can become evident in their music, their stage show, the look and feel of their marketing, they way they dress and everything else they do. Successful artists are always adding new dimensions to themselves. They keep everyone curious about just what they are going to come up with next. They not only watch the trends, they either jump ahead of them or set their own. They find ways to become pioneers. They avoid stagnation by constantly reinventing themselves, all the while remaining true to their fans and their brand.

Fan Management: Many artists have no idea who their fans are. They can’t tell you with any sense of accuracy their biggest fan demographics like age, gender, income level, where they live, what their occupations or hobbies are etc. Successful artists know their fans and everything about them because they interact with them. Many conduct surveys and contests to extract demographic information that they use to select the merch they sell. They use that info to know what to write songs about. They track where the people who visit their website are coming from so they know where to book gigs.

Communication: Many artists are bad communicators. They don’t have an email list or newsletter. They don’t keep their website or social networks up to date. They don’t blog. No one knows if the artist is still performing or recording, or even alive. Out of sight, out of mind. Successful artists know that constant communication with their fans is key to keeping them for a long time. By keeping their fans both informed and engaged, they dramatically increase the dollar value of every one (how much each fan will spend on music, merch and gigs in a specific amount of time).

There are countless more reasons why some artists fail and some succeed. Timing, unforeseen circumstances such as illness, lack of family support, etc. can all dramatically affect an artist’s career. But when all the playing fields are leveled, the bottom line is that those artists who succeed and remain successful are the ones who are constantly improving, adapting and creating and taking care of business.

Sunday, April 19, 2015

Stars & Stripes Harley & Bikini Shoot

While filming my "Savage Roads" episode in Krabi Thailand we did a photo shoot for global bike magazines with Swedish top model Gunvor Friberg who just so happened to have a US flag bikini which made the shoot even better with my sponsored Street Bob!  

These photos are high res so blow up quite large! Feel free!

Pat Savage

Photos by Nathalie Enlund 
Filmed by Ian Matthews

Gunvor also stars in my "Ridin Hard Livin Free" rock video! Enjoy!

Tuesday, April 14, 2015

The Three Most Effective Strategies for Driving Sales Through Social Media

Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing.  Companies including Starbucks, Nike, Pepsi, Dell, Dirt Devil, IBM and JetBlue have already seen tremendous results from social marketing methods, and they are gaining traction with tools like customer intelligence, email, word-of-mouth campaigns and viral video—all tailor-made to provide huge benefits for businesses.
Let's take a closer look at three techniques that can make an immediate positive impact on your marketing efforts:

Customer Intelligence --  Most organizations simply maintain a database with a name, contact information and company.  A customer intelligence strategy would increase the data to 20 or 30 fields of information and would include a mix of business and personal data.  This data can be gathered by simply asking, or through harvesting the information from online social sites where your customer already belongs (LinkedIn, Facebook, Twitter, etc.)

Many businesses now automate this process by connecting their CRM systems to services that find every new customer online and harvest social profile information automatically.   It is now possible to monitor online actions of customers for keywords that might create alerts at the business so action can be taken. For example, if a customer updates a LinkedIn profile with a job change or promotion, your database could be automatically updated, and you could send a congratulatory message.

Other actions that could be monitored include blogs, posts or tweets that customers put online.  By using social listening and setting up alerts on keywords that are important to the industry, you can stay aware of what is on customers' minds, or where they are leaning on topics.  Acting on this information by engaging customers, or promoting what they have written can be invaluable in building tighter relationships

Word of Mouth marketing – Word of mouth has always been the most powerful driver of human behavior.  People believe their friends or a trusted expert.  They rarely believe advertising.  Social sites and tools have created a dynamic in which people now “talk” to thousands of connections with the touch of a button—in some cases many times a day.  An eWord of Mouth strategy involves identifying centers of influence (e.g. bloggers or Twitterers) in your sphere and providing them with content they want to pass on to their audience.  This will help you create entirely new distribution paths for industry information that will cost you nothing, and yet expand your reach.  With a few simple searches on sites like, and, you can find these people who are centers of influence. There are people connected to many thousands of readers in every industry and on every topic.  When people read content delivered from these human broadcasters, they have a high degree of trust for it.  This new marketing method must become a staple for every organization.

Viral Video – Most people welcome the occasional viral video emailed or sent to them via one of the social sites.  These can be cute cat videos, or clever business-to-business videos.  They are viral because people like them enough to share them at escalating rates.  What is amazing is that many of these videos will get millions of views and cost the video producer ZERO.  Distribution is free and completely scalable.  Sadly, most organizations are wasting the opportunity to create viral videos that  would be popular within their industry, or could be used to promote it. After studying what makes videos go viral, I believe it is not magic or luck.  There are clear formulas that, when followed, afford a great chance of getting a large audience and high pass-around velocity. The mistake that most organizations make is having an unclear strategy for the development of a video that will actually be intriguing.   They compound the problem by not engaging the right specialists to script and create the video.

There is a formula for producing winning online videos; they must be funny, clever and somewhat true. This combination provides the best odds for getting a video passed around— in some cases, to millions of people.

Another concept to consider is creating a series of five or six videos, labeled Episode One, Episode Two, etc. In this way, you have multiple properties. If one strikes a chord with viewers, they will come to your Web site to see the rest.

Don’t overlook these three marketing techniques. They have the potential to yield a huge return on investment for the savvy marketing team.

Saturday, March 21, 2015

"My Crush Of The Day" Best Of Bikes #13

 Get your “Savage Steel” Limited Edition Numbered Series Cd!

I’m gathering the names and email addresses of Pat Savage fans who want an autographed copy of “Savage Steel” with an all star line up of players from 7 countries!

It’s an acoustic roots album featuring a few of my hits and a whole lot of new tracks! The first 100 people who order a copy of “Savage Steel” get a limited edition. numbered copy, hand signed as well as a special gift for just $24,99 US!

Send an email to

Or reserve your copy now online!

Pat Savage

Tuesday, March 17, 2015

The Most Stunning Castles Of Europe

Europe has thousands of castles.Here are the ones most fit for Rapunzel, Prince Charming, and King Arthur.

Vajdahunyad Castle: Hungary 

Built in 1896 for the Millennial celebrations, this large complex houses 21 exact replicas of the most magnificent and historic buildings of Hungary.

Schloss Drachenburg ("Dragon Castle"): Germany

Schloss Drachenburg is a private Villa in Palace style constructed in the late 19th century. In only two years 1882 till 1884, it was completed on the Drachenfels hill in Königswinter, a German town at the Rhine River near the city of Bonn.

Swallow’s Nest: Ukraine

The Swallow's Nest is a castle built by a German nobleman and used as a sanatorium for high-ranking military officers in Soviet times. Perched precariously on a mountain promontory, it is now a moderately priced Italian restaurant. But the food takes second place to the mysterious atmosphere and exotic setting that would make James Bond feel right at home.

Neuschwanstein Castle: Germany

Neuschwanstein is known all over the world as a symbol of idealized romantic architecture and for the tragic story of its owner. After losing sovereignty in his own kingdom, Ludwig II withdrew into his own world of myths, legend and fairytales.

Lichtenstein Castle: Germany

Lichtenstein Castle is situated on a cliff located near Honau on the Swabian Alb, Baden-Württemberg, Germany. Historically, there has been a castle on the site since around 1200!

Pele's Castle: Romania

The magnificent Peles Castles, with its fairytale turrets and pointed towers rising above acres of green meadows sprinkled with haystacks, was built as a summer residence by Romania's longest serving monarch, King Carol I, who died and was buried here in 1914, just months after the castle’s completion.
Peles Castle was the first castle in Europe to have central heating and electricity. During Ceausescu's era, its 160 rooms, each furnished to reflect a different European country, were used as a private retreat for leading communists and statesmen from around the globe as US president Richard Nixon and Gerald Ford, Libyan leader Moamar Gaddafi and PLO leader Yasser Arafat